Global Negotiation Firm Continues to Grow European Team

IT Sales Veteran Benoit Gougeon to Support K&R Negotiations’
Business Development in France, Benelux

Ridgefield, Conn. – July 1, 2014K&R Negotiations announced today that Benoit Gougeon has joined the firm as the European Vice President of Sales. He will focus primarily on business development in France and the Benelux region, strengthening K&R’s European network of business and technology negotiation consultants. This step further enhances K&R’s global leadership in B2B consulting and training focused on negotiation and sales practices that increase win rates, grow deal size, and build better relationships that yield more business over time.

Benoît Gougeon previously served as IBM France’s Executive Director of strategic partnerships and strategic development. He served in numerous roles for IBM, including IT Global Sales Executive, Software Group Sales Executive and Director for the Telecom, Media and Energy Sectors. Benoît has negotiated numerous $100 million deals and has managed business units generating annual revenues in excess of $300M. He holds a Master’s Degree in Sciences from Université d’Orléans and a MBA in business management from RSM University Rotterdam, in addition to INSEAD international sales certification.

“Benoit has a stellar track record of managing and closing large and complex international deals,” said Mladen Kresic, CEO of K&R Negotiations. “This speaks very well to our company’s pedigree of achievement in this arena, working with global leaders. We know that Benoit is a powerful addition to our European capabilities and we look forward to great things.”

About K&R Negotiations

K&R Negotiation Associates, LLC, is a consulting firm specializing in structuring and negotiating business transactions around the world. The company is comprised of professional negotiators, sales executives, and business attorneys. K&R professionals average over 20 years of professional negotiation experience and apply a results-driven methodology to change negotiation behaviors and improve negotiating success. K&R’s clients include Fortune 200 companies such as IBM, EMC and Xerox, as well as smaller companies such as Bristol Technology (now part of HP) and Priceline. For more information, please visit

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For more information please contact:
Nate Warren
[email protected]