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We are a global negotiation training and consultancy firm with more than 30 years
experience in helping companies increase deal size and build more profitable relationships.

Creating Value-Based Leverage

Negotiation is the Art of Finding Agreement

When you think of negotiation, do you automatically think of an intense, confrontational process? Many do, picturing an atmosphere of gamesmanship, manipulation and intimidation where dealmakers are “out for blood.” But this view of negotiations in business is misleading: Negotiations are conversations that help two parties find a mutually beneficial solution for each of their problems.

Learn How to Achieve Better Relationships and More Lucrative Deals

K&R Negotiations’ Win Wisely™ methodology has helped some of the largest global companies improve hundreds of millions in deals over the years. In each instance, we strive to instill an approach that deemphasizes cutthroat tactics, focusing instead on cooperation and the merits of the deal. Our Win Wisely™ approach applies a complementary range of tools and techniques that increase deal size and bring faster closes — without burning bridges. All parties leave with a full understanding and appreciation of the value they have received — value that extends past the close.

We know this approach to be more lucrative in the long run because in the end, good relationships are more profitable than bad ones. To find out more about how we can help you Win Wisely™, contact us.

“Deal size has tripled as we apply our skills and focus on the accounts that will help the company grow faster.”

Vice President of Sales and Marketing, Nerac, Inc.

Negotiation Training that Gets Results

Negotiation Cycle Time Improvement

Within 3 Months
4 Months
5 Months

89% of attendees believe their negotiation cycle time will improve

K&R Client Satisfaction Rating

Highly Satisfied
Very Satisfied
Moderately Satisfied

Satisfaction Scale: 94% gave the highest rating

Over 21 thousand business professionals have participated in K&R sessions. This data is compiled from attendees in Europe, the US and Asia.

Negotiation Insights

Win Wisely in Business Negotiations

Properly Manage Internal Expectations

Almost every sales organization and every seller operates under some pressure associated with quantifying and then making their sales numbers. The instincts that cause this are positive – the desir...

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Sell Impact or Don’t Sell at All

Negotiation Example: Seeing K&R’s ViO™ Formula in Action At our BrightTALK Sales Expert webinar last month, I spoke about Six Ways to Shorten the Sales Cycle – you can listen to the replay here.  O...

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Your Three Rewards from Effective Sales Negotiations

I’m occasionally asked by clients or business colleagues: “What actions can I take that will have the biggest effect on my top line (revenue) or bottom line (profit)?” This is a great question and ...

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$3.4 Billion in Deals Closed Since 2009

K&R Negotiations has helped its clients close $3.4 billion worth of deals across the globe since 2009 by applying a principled, value-based negotiation methodology called Win Wisely™. Either as trainers for your key leaders or as side-by-side mentors on your big deals, our proven methods have increased deal sizes, close rates and, most importantly, helped our clients create profitable, long-lasting relationships built on a mutual understanding of value.

© K&R Negotiation Associates LLC