Negotiation Textbook Leads Business Negotiation Book Sales on Amazon Kindle

Updated Version of Mladen Kresic’s “Negotiate Wisely in Business and Technology” Rises to Top 5

Ridgefield, Conn. – Sept 24, 2015 – K&R Negotiations announced today that co-founder and CEO Mladen Kresic’s seminal negotiation textbook, “Negotiate Wisely in Business and Technology” and its new companion workbook achieved a #5 ranking in the Top 100 Best Sellers in Business and Money in the Kindle Store, selling over 2,000 copies in less than a week. The book was originally co-authored with K&R co-founder Harvey Rosen in 2004 and is now available on Amazon. ($17.99 and $6.99 for the textbook and workbook, respectively.)

“Negotiate Wisely in Business and Technology” is an update of a 2004 publication and adds new learning and applications to the K&R methodology of principled negotiation, practiced around the globe and responsible for helping close billions in business. ($2.3B+ in incremental deal impact since 2009.) The company serves global leaders (IBM, Microsoft, Cisco) and small/medium-sized businesses alike with negotiation consulting and training.

The book outlines a proven, principled and methodical approach for business negotiations of any kind. Readers who want a practical way to build their negotiation skills can learn:

  • How to define and build value-based leverage
  • Bedrock principles that create and sustain successful negotiations
  • Unique tools for resolving conflicts, setting prices and terms
  • Managing the negotiation process, agendas and tactics

The book is accompanied by a companion workbook for applying the learning.

“We’re thrilled with the response that Negotiate Wisely has received,” said the author. “Whether you see negotiation as an adversarial or intimidating process or are an experienced negotiator who wants to improve skills, we’ve assembled a practical, methodical way to approach making deals in which all parties understand and appreciate the value they receive.”

About K&R Negotiations

Mladen Kresic is founder and CEO of K&R Negotiations LLC. He has more than 30 years’ experience negotiating business transactions both as a lawyer and businessman. Prior to forming K&R he served as counsel to a number of different IBM businesses and as General Counsel and Board member of Bristol Technology. He has appeared as a guest lecturer at the MIT Enterprise Forum, Yale School of Business and a keynote speaker with the International Licensing Executives Society.

K&R Negotiation Associates, LLC, is a consulting firm specializing in structuring and negotiating business transactions around the world. The company is comprised of professional negotiators, sales executives, and business attorneys. K&R professionals average over 20 years of professional negotiation experience and apply a results-driven methodology to change sales and negotiation behaviors and improve negotiating success. K&R’s clients include Fortune 200 companies such as IBM, Microsoft, Cisco, EMC and Xerox, as well as smaller companies such as Merkle, Aricent and Priceline. For more information, please visit

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For more information please contact:
Nate Warren