Global Negotiation Leader’s Updated Book Publishes on Amazon

Mladen Kresic of K&R Negotiations Publishes New Version of “Negotiate
Wisely in Business and Technology” Textbook, Announces Promotion on Amazon

Ridgefield, Conn. – Sept 09, 2015 – K&R Negotiations announced today that co-founder and CEO Mladen Kresic has published an updated version of his seminal negotiation book, “Negotiate Wisely in Business and Technology” and its new companion workbook. The book was originally co-authored with K&R co-founder Harvey Rosen in 2004 and is now available on Amazon. The book, which has been read widely by business professionals and used in universities and numerous corporate programs across the world, is available free to Kindle Unlimited subscribers and free to all Amazon users from Sept. 9-13, 2015.

“Negotiate Wisely in Business and Technology” distills decades of K&R team experience in both negotiation training and consulting. Its focus stems from the author’s practice of creating winning deals in high-value business negotiations. The company serves both medium-sized businesses and Fortune 500 companies worldwide, and has a long pedigree in all aspects of technology negotiations. Prior to forming K&R, Kresic, a graduate of the Fordham University School of Law and Articles Editor of its Law Review, served as a lead counsel for IBM’s software business and as general counsel and board member of Bristol Technology.

The book outlines a proven, principled and methodical approach for approaching business negotiations of any kind. Readers who want a practical way to build their negotiation skills can learn:

The book is accompanied by a companion workbook for applying the learning.

  • How to define and build value-based leverage
  • Bedrock principles that create and sustain successful negotiations
  • Unique tools for resolving conflicts, setting prices and terms
  • Managing the negotiation process, agendas and tactics

The book is accompanied by a companion workbook for applying the learning.

“We felt it was time to re-release this book to reinforce what works and to add important updates as we have continued to learn and expand,” said Kresic. “I am confident that readers will benefit from a building-block approach that delivers the principles, tools, techniques and tactics that can help them build the fruitful deals and relationships they desire.”

About K&R Negotiations

Mladen Kresic is founder and CEO of K&R Negotiations LLC. He has more than 30 years’ experience negotiating business transactions both as a lawyer and businessman. Prior to forming K&R he served as counsel to a number of different IBM businesses and as General Counsel and Board member of Bristol Technology. He has appeared as a guest lecturer at the MIT Enterprise Forum, Yale School of Business and a keynote speaker with the International Licensing Executives Society.

K&R Negotiation Associates, LLC, is a consulting firm specializing in structuring and negotiating business transactions around the world. The company is comprised of professional negotiators, sales executives, and business attorneys. K&R professionals average over 20 years of professional negotiation experience and apply a results-driven methodology to change sales and negotiation behaviors and improve negotiating success. K&R’s clients include Fortune 200 companies such as IBM, Microsoft, Cisco, EMC and Xerox, as well as smaller companies such as Merkle, Aricent and Priceline. For more information, please visit

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For more information please contact:
Nate Warren
[email protected]