Global Negotiation Firm Releases Sales Trends Outlook for 2014

K&R Negotiations Leverages Research, Global Sales Negotiation Experience to
Explain Six Trends That Will Help Sales Leaders Plan a More Lucrative 2014

Ridgefield, Conn. – December 23, 2013 – K&R Negotiations announced today that it has released its “Top B2B Sales Trends for 2014” executive brief.

The negotiation firm leveraged industry research and its training and consulting experience for Fortune 500 companies across the world to develop the brief.

Among the six critical trends identified:

  • The increasing importance of deep subject matter expertise that allows sales professionals to strategically impact client business.
  • The accelerating impact of mobile technology on the sales process.
  • The importance of capitalizing on the shift from a seller- to buyer-centric buying process.

“The pressure of hitting overall sales numbers is unrelenting. Exceptional sales managers understand that, while the basics remain, even the best reps need to continually hone and expand their skills,” said Mladen Kresic, CEO of K&R Negotiations. “We have seen the challenges that top-tier global sales teams are facing and turned that experience into a resource to help sales leaders grasp how the marketplace is changing in terms of buyer expectations, technology, and efficient sales processes.”

About K&R Negotiations

K&R Negotiation Associates, LLC, is a consulting firm specializing in structuring and negotiating business transactions around the world. The company is comprised of professional negotiators, sales executives, and business attorneys. K&R professionals average over 20 years of professional negotiation experience and apply a results-driven methodology to change negotiation behaviors and improve negotiating success. K&R serves Fortune 200 companies (such as IBM, EMC and Xerox) and others, including Aricent, Bristol Technology (now part of HP) and Priceline. For more information, please visit

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For more information please contact:
Nate Warren
[email protected]