Negotiation PrinciplesNegotiation Principles That
Can Help Your Company Win
in Critical Situations

Win more and win faster in any kind of negotiation. Don’t devalue your product to close the deal. Learn about the advanced negotiation capabilities that can help your company win in critical situations to gain savings and efficiency. Whether we’re negotiating a compensation package with a new employer, trying to close a large purchase with a client, or even negotiating as a potential customer, the critical process of negotiation touches all of our lives. The possibility of a win depends on our ability to create and maintain credibility and leverage.



Download Your Free Copy Now
* indicates required






This easy-to-read report addresses three key negotiation skills:

winning negotiations whitepaper coverComplimentary
White Paper

  • How to generate winning conditions, regardless of what is being negotiated, or with whom.
  • Techniques that can create and maintain credibility and leverage.
  • Six universal and underlying principles of negotiation.

Negotiations are pervasive in business. Whether selling products, making a deal to sell a business, starting a new business, or launching a new product, negotiation is a critical skill impacting results. But negotiation is not just about winning a deal. Successful negotiation can lead to improved business results, a sustainable competitive advantage, new relationships, and new efficiencies.

Credibility is the power to inspire belief. Leverage is the ability to persuade people to move closer to your position. Credibly articulating shared positions of value creates leverage. Without these foundational attributes, the likelihood of reaching a positive outcome for your side is slim.

Six universal and underlying principles of negotiation serve as a guide for creating winning conditions, regardless of what is being negotiated for, or with whom. This whitepaper outlines these Six Principles and why they’re important for creating positive outcomes – so both parties can leave the table with their major objectives met and satisfied with the value they have received.