Many of us are intimidated by even the word "negotiation": we immediately picture an intense, confrontational process where each party is out to wring every possible advantage from the other side. This view of negotiations is misleading: Negotiations are conversations that help two parties find a mutually beneficial solution for each of their problems.
In this video, our focus is on building better business relationships through positive negotiations. In this context, negotiation leverage should be positive, not negative because it helps build good business relationships. But good leverage also means that your business can get more out of the equation.
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